Find the Best Marketing Approach for Your Dental Practice
More than 75% of people who utilize search engines will click on links that appear naturally in the search results, rather than on paid advertisements. With this in mind, if you run your own dental practice, it may make sense to invest in a new patient marketing system–one that uses dental SEO, or search engine optimization.
After all, when a single dollar is invested in search engine marketing, $22 of revenue is gained. But what does search engine optimization do exactly? Through keywords, backlinks, and other methods, SEO enables a given website to appear more prominently in search results when an online visitor types in a relevant keyword.
Another way to improve one’s SEO ranking is to maintain a regular blog, as this will result in more indexed pages that are recognized by search engines. Businesses that do this get more than 50% visitors to their websites.
You’ll also want to make sure that your dental website design is appealing and accessible, since when someone goes to the site, it will likely be their first time getting to know your company and what it is that you do. The best dental websites help the individual practices to differentiate themselves from their peers.
If you have questions, comments, or suggestions about dental marketing in general or dental SEO specifically, be sure to share them in the section below.